Language sensitivity training follows language awareness training because it aims to apply awareness of linguistic issues to the individual's relevant practical situation. Language sensitivity training deals with language use as behaviour and focuses on the relationship between employee and user. There is a close relationship between language sensitivity training and customer care training. Indeed, there is a direct relationship between employees' language sensitivity and the quality of service they provide.

Language sensitivity training can include:

1) Language as behaviour.
2) Language needs of users.
3) Implicit and explicit messages
4) Receiving and transmitting messages
5) Suitability of words, phrases, tone, gestures etc.